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Explanation of key metrics in search campaigns such as CTR (Click-Through Rate) and CPC (Cost Per Click).
CTR refers to the percentage of people who click on an ad after seeing it, while CPC refers to the amount advertisers pay for each click on their ad. The...
Guide to Optimizing App Advertising Campaigns to Achieve the Highest Download Rate
Google App Campaigns have long been a cornerstone of advertisers’ marketing technologies. Whether you’re new to mobile app advertising or adapting to industry privacy changes, our overview of Google App...
Strategies for optimizing smart search campaigns to reduce advertising costs and achieve higher ROI.
In the field of digital advertising, Return on Investment (ROI) is a crucial metric for evaluating campaign effectiveness. Businesses are constantly seeking ways to optimize ROI to ensure that their...